There are many definitions of sustainability.
Most include a combination of these three elements:
Meeting current demands for resources while preserving them for future generations
Meeting the needs of economies, people, and the environment
Providing equal access to resources and opportunities for all
The term was initially defined in 1987 by the World Commission on Environment and Development, whose Bruntland report stated that sustainable development is that which “meets the needs of the present without compromising the ability of future generations to meet their needs.”
The Sustainable Business Council works to advance sustainable commerce by:
Supporting and connecting businesses that strive to become more sustainable
Educating consumers about sustainable business options
So what then, is sustainable business?
Often the term sustainable business is associated with the concept of the triple bottom line, or people, planet, profit. This is the concept that businesses should expand their traditional financial accounting to include assessments of impact on people and the planet.
Also, according to The Financial Times, “… business sustainability represents resiliency over time – businesses that can survive shocks because they are intimately connected to healthy economic, social and environmental systems. These businesses create economic value and contribute to healthy ecosystems and strong communities.” (Financial Times Lexicon)
With these ideas in mind, the Sustainable Business Council’s collaborative work is to promote sustainable business practices that lead to healthy Western Montana economies, communities, and environment.