In today’s tight economy, purchasers try to wring more value out of every dollar. Many have come to realize the highest value often comes from considering more than just the cost of a product. Are you helping them with these frequently confusing decisions?

Develop strong customer support and encourage feedback
Educate customers about sustainable products and practices in your industry
Provide incentives and assistance for customers to adopt sustainable practices
Provide support for customers in disadvantaged groups
Members of the Sustainable Business Council offer a wide variety of sustainable products and services to help you in this quest.

Other resources:

Sustainable Business Council’s 2012 Summary of Preference for Buying Local and Sustainable in the Missoula area

Natural Marketing Institute’s Consumer Trends and Profiles Presentation prepared for the 2009 Renewable Energy Markets Conference in Atlanta

We are All Green Consumers, Now and for the Future, by Jacquelyn A. Ottman in the Environmental Leader, February 17, 2011