Triple Bottom Line (TBL) recognizes that social and environmental values are as important as traditional economic measures of an organization's success. The phrase was coined by John Elkington, co-founder of the business consultancy SustainAbility, in his 1998 book Cannibals with Forks: the Triple Bottom Line of 21st Century Business.
Check out the TBL blog where conversations range from climate change and business to how to align your HR Department with broader sustainability goals. http://www.getsustainable.net/blogfiles/labels/Small Business.html
Triple Bottom Line is sometimes called “People Planet & Profit” or “Environment Economics & Equity. Whichever way you look at it, it compels a business to make decisions and strategize using a much wider lens. Increasingly businesses are recognizing that short term thinking will not lead to long term prosperity.